As ecommerce advertisers contend with retail dollars returning in-store post-COVID, a new report, Audio Action Amplifier, from SCAiQ shows that 100% of 124 audio campaigns analysed drove measurable consumer action.The campaign analysis demonstrates that listeners act on audio advertising across all buying categories, but particularly so for ecommerce brands at 51%.Ranging from 33% to 47%,… Read More
The post New SCA report shows audio’s power to drive consumer action by Sarah Patterson appeared first on Radio Today.
This story first appeared on Radio Today