NBCUniversal has selected iHeartMedia as exclusive audio partner for the 2024 Summer Olympics.
The agreement will see iHeartMedia provide 24/7 streaming audio play-by-play channels of NBC’s linear coverage, create an original Olympic podcast hosted by Bowen Yang and Matt Rogers, produce Olympic episodes of other podcasts including Stuff You Missed in History Class and Ridiculous History, and promote tune-in to the video coverage.
The iHeart play-by-play channels will include coverage of Team USA men’s and women’s basketball, soccer, volleyball, swimming, gymnastics, and track & field among other sports.
“We’re excited to partner with iHeartMedia to provide Olympic fans with even more ways to enjoy the Paris Olympic Games,” said Gary Zenkel, President, NBC Olympics. “This partnership allows iHeart’s large audio audience to hear NBCU’s Olympic coverage away from their televisions and digital devices, as well as engage with the Games through iHeart’s celebrated and entertaining podcasts.”
“We are thrilled to partner with NBCU on coverage of the Paris Olympics this summer and heighten the excitement around this year’s games,” said Michael Biondo, President of Business Development and Strategic Partnerships. “As the leading sports audio destination, it’s an honor to be able to provide our platform and our massive reach to bring further awareness and up-to-the minute coverage of NBCU’s broadcast of this year’s Olympics.”
This story first appeared on radioinsight.com