The recently announced rebrand for Radio Tircoed to Swansea Live Radio has attracted the attention of rival broadcasters.
And following a complaint about the proposed name, the station will now launch as SA Radio Live instead.
The start date will continue as planned, on September 30th, when the community station will change and introduce a new schedule, new imaging and a new focus.
Writing on social media, Shaun Tilley, who will run the station and host the breakfast show, said: “The city’s only ‘truly’ local station will now be called ‘SA Radio Live’.
“Our shows will be hosted by 15 former Swansea Sound / Wave DJs alongside a number of talented newcomers. There will be specialist music programmes too, a weekly 3 hour showcase for the finest talent in our area, shows in Welsh, we will support local charities and be a mouthpiece for all the wonderful events coming to the city.
“Broadcasting LIVE (not pre-recorded) from studios here in Swansea (not elsewhere pretending to be Swansea) and not the same shows heard on stations in other towns at the very same time.
“We will be YOUR station, living and breathing Swansea so please continue to give us your overwhelming support and spread the word. We can’t wait to be with you from 7am on Monday 30th September as we launch SA Radio Live!!”
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This story first appeared on radiotoday.co.uk