Three and half years after selling VSiN to DraftKings, a group of the original founders are reacquiring the Sports Betting network.
Brian Musburger and Bill Adee as Musburger Media have repurchased VSiN for an undisclosed amount. Musburger, who served as founder and CEO had continued to manager the network under DraftKings ownership. DraftKings had purchased the network from Vegas Sports Information Network Inc. in March 2021. The VSiN programming will continue with its programming available 24/7 on iHeartRadio, TuneIn, VSiN.com, and either 24/7 or in select dayparts on multiple video providers and 300 radio affiliates across the country from its studios at the Circa Resort in downtown Las Vegas.
Musburger stated, “While a lot has changed in the sports betting industry over the past three-and-a-half years, our original vision for VSiN still holds and we are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere. We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.”
DraftKings Chief Marketing Officer Stephanie Sherman commented, “DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals. We want to thank Brian, Bill, and the entire team at VSiN for a great relationship, and we look forward to continuing to advertise on the network.”
This story first appeared on radioinsight.com