In addition to the double flip that saw Country “93.7 The Bull” KBBL Sebastopal move to 99.1 K256DA Santa Rosa and flip to Classic Country and Jazz/Standards “Jazzy 99.1” move back to 93.7 as KJZY, Amaturo Sonoma Broadcasting has flipped Classic Hits “107.9 K-Hits” K300AO/KHTH-HD2 Santa Rosa to “Oldies 107.9“.
Positioning as “Wolfman Jack’s All-Request Oldies” and focusing on 60s/70s hits, the move takes the station out of direct format competition with new sister station “102.7 The Wolf” KWVF Guerneville. The Wolfman Jack Show, heard in evenings, as well as Casey Kasem’s American Top 40 and The History of Rock & Roll on weekends will move from KWVF to K300AO.
This story first appeared on radioinsight.com