iHeartMedia Hot AC “102.9 Now” KDMX Dallas returned to its heritage “Mix 102.9” identity at 2pm today.
KDMX previously utilized the “Mix 102.9” branding from 1991 until May 2012 when it rebranded as “Now“. KDMX has risen from a 2.1 share in January to a 3.3 share in the April 2023 Nielsen Audio ratings where it is currently tied for eleventh overall.
Expect a new morning show to be announced shortly.