Meridian Community College is selling Soft AC “106.9 The Eagle” WEXR Stonewall/Meridian MS to Bryan Holladay’s Meridian Media Group for $10.
WEXR will join Holladay’s cluster in Meridian as he prepares to close on his acquisition of
Classic Hits “97.9 The Buzz” WKZB Newton, News/Talk 102.1 WALT-FM Meridian, and Classic Country “105.7 The Legend” WUCL De Kalb from Burke Broadcasting for the assumption of the remainder of the $450,000 note due to Holladay’s uncle Robert Holladay’s New South Communications. Burke handled the sales functions of WEXR under a JSA.
Bryan Holladay currently serves as General Manager of Gulf South Communications Dothan AL, which is a 50/50 partnership of his father Clay Holladay and uncle Robert Holladay. Clay Holladay owns the competing Mississippi Broadcasters that owns Gospel “Praise 95.9” 910 WMOG/95.9 W240DY, “Fox Sports Meridian” 1450 WYHL/99.7 W259BP, Hop Hop “95.1 The Beat” WJXM , Country 97.1 WOKK, CHR “Q101” 101.3 WJDQ and Urban AC “104.1 Kiss-FM” WZKS in the Meridian market. The two companies will be managed and operated separately with Bryan Halladay entering into a shared services agreement to lease office space and share engineering, traffic and bookkeeping services.
Mississippi Broadcasters had sold then 106.9 WKZB to Meridian Community College in 2011 for $1 as part of its divestments following the acquisition of Clear Channel’s five station cluster in Meridian at the time.