Mentos has teamed up with KISS Fresh to shine a spotlight on emerging talent, memorable moments and unique experiences.
The collaboration involves Mentos sponsorship of KISS Fresh and the KISS Hype Chart, along with the creation of a ‘Corner Shop Drop’ social content series.
Spanning five episodes, the series will offer a look at up-and-coming artists as they explore their local corner shops.
The 10-month campaign will culminate in a KISS Future Hype event in September, showcasing performances, musical trends and what’s to come for the rest of the year.
Rebecca Frank, Content Director, KISS, said: “Just like Mentos, at KISS Fresh we’re all about staying fresh. Our KISS audience are constantly on the pulse when it comes to new artists, so we can tap into this passion by bringing fresh recommendations, new content and live music from the hottest emerging artists to our audience in a way that is fresh and unexpected, all whilst putting Mentos front and centre.”
Simon Kilby, MD, Bauer Media Advertising added: “At Bauer Media we are constantly coming up with new, fresh ideas and content that work best for our clients and create impact with their customers. This ‘Corner Shop Drop’ content series not only is the ideal type of content that audiences want, but show how our brands are the perfect platform for multi-media 360 campaigns that span radio, online and in-person.”
This story first appeared on radiotoday.co.uk