After Entercom surrendered the license for 107.9 KDND Sacramento in February 2017 rather than risk having its license renewal hearing hold up the then-pending acquisition of CBS Radio, iHeartMedia has brought the allocation back on the air for the first time since.
iHeart, which won the rights to what is currently 107.9 KSTE-FM Sacramento in FCC Auction 109 last summer for $6,146,000, resumed operations today with a May 4 oriented loop of the Star Wars theme.
We expect various stunting to continue over the next few days as a new TheNew1079.com website is promoting a giveaway of Celtic Woman concert tickets to start on Sunday, May 8 for Mothers Day.
We have reported on multiple rounds of domain registrations made for KSTE-FM since shortly after the auction last August.