May 2021 (4/29 – 5/26) Nielsen Audio PPM Ratings Day 1: CHR Surge In Atlanta

Nielsen begins its monthly release of PPM ratings with today’s Day 1 update including New York, Los Angeles, Chicago, San Francisco, Dallas/Fort Worth, Houston/Galveston, Atlanta, Philadelphia, Long Island, Riverside/San Bernardino, San Jose, and Middlesex/Somerset/Union.

All the numbers can be found at RadioInsight.com/Ratings.


iHeartMedia AC “106.7 Lite-FM” WLTW remains on top in New York with a 6.3 to 6.7 gain. MediaCo Adult R&B 107.5 WBLS rises 6.1 to 6.3 to take sole possession of second, while Audacy Classic Hits 101.1 WCBS-FM slips 6.1 to 5.7. SBS Spanish Tropical “Mega 97.9” WSKQ holds in fourth with a 5.1 and iHeartMedia Classic Rock “Q104.3” WAXQ is fifth 4.5 to 4.6.

Trending upward in New York is Audacy Hot AC “New 102.7” WNEW (2.9 – 3.4 – 3.5). Trending downward is Audacy News 1010 WINS 3.4 – 3.2 – 2.7 and iHeartMedia Conservative Talk 710 WOR (2.3 – 2.0 – 1.8).

Audacy Classic Hits “K-Earth 101” KRTH holds onto the lead in Los Angeles despite trending down 6.1 – 5.9 – 5.3. iHeartMedia AC 103.5 KOST pulls up to second up 5.0 to 5.2. Co-owned News/Talk 640 KFI slips to third 5.7 to 4.8. Audacy Rhythmic AC “94.7 The Wave” KTWV is fourth 4.3 to 4.5, while iHeartMedia Hot AC “104.3 My-FM” KBIG rises 3.9 to 4.1.

Audacy CHR “Now 97.1” KNOU rises 1.2 – 1.4 – 1.8 since its April relaunch. iHeartMedia CHR 102.7 KIIS-FM holds 3.5 – 3.7 – 3.7 in same timeframe. Audacy Alternative 106.7 KROQ also trends up 1.9 – 2.0 – 2.2, while iHeart’s “Alt 98.7” KYSR is nearly steady 2.8 – 3.0 – 2.9.

iHeartMedia Adult R&B “V103” WVAZ jumps up 6.3 – 6.9 – 7.1 to expand its Chicago lead. Audacy News 780 WBBM/105.9 WCFM holds in second down 6.3 to 5.9. iHeartMedia AC “93.9 Lite-FM” WLIT is third up 5.6 to 5.8. Hubbard Classic Rock “97.1 The Drive” WDRV trends up 4.7 – 5.1 – 5.4. Public News/Talk 91.5 WBEZ slips 4.9 to 4.2.

Trending up in Chicago is Cumulus Classic Hits 94.7 WLS-FM (2.5 – 2.7 – 3.1) and the Sports duo of Audacy’s “670 The Score” WSCR (2.4 – 2.6 – 2.8) and Good Karma’s “ESPN 1000” WMVP (0.9 – 1.1 – 1.4). Trending downward is Hubbard Hot AC “101.9 The Mix” WTMX down 4.4 – 4.0 – 3.8.

Spoken word and AC dominate in San Francisco. Public News/Talk 88.5 KQED-FM holds onto its market lead but has slipped down 9.8 – 8.8 – 8.2. Audacy News 740 KCBS/106.9 KFRC rebounds up 6.1 to 6.4. Cumulus Sports 680 KNBR/104.5 KNBR-FM surges up 3.2 – 4.3 – 5.1 as MLB’s Giants continue their hot start. Bonneville AC 96.5 KOIT rebounds to fourth with a 4.3 to 4.5 gain, while iHeartMedia Soft AC “98.1 The Breeze” KISQ goes the opposite down 4.5 to 4.3.

Audacy Classic Hits 98.7 KLUV trends up 4.1 – 4.4 – 4.9 to take the Dallas market lead for the first time since Holiday 2017. iHeartMedia AC “Star 102.1” rebounds 4.1 to 4.4 to tie for second with Cumulus’ “New Country 96.3” KSCS which trends down 4.9 – 4.6 – 4.4. Tying for fourth are Audacy Variety Hits “100.3 Jack-FM” KJKK (4.4 to 4.3) and iHeartMedia Classic Rock “Lonestar 92.5” KZPS (4.8 to 4.3) which led the market last month.

Trending down in Dallas is iHeartMedia CHR “106.1 Kiss-FM” KHKS (4.6 – 4.4 – 3.9) which Ratings Expert Chris Huff notes is its lowest share since Summer 2004. Cumulus Country “99.5 The Wolf” KPLX trends down 4.7 – 4.1 – 3.7.

iHeartMedia AC “Sunny 99.1” KODA regains the lead in Houston with a 6.7 to 6.9 gain. Hope Media Christian AC 89.3 KSBJ slips to second down 6.8 to 6.6. Cox Classic Rock “107.5/106.9 The Eagle” KGLK/KHPT rises to third 5.7 to 6.3. Univision Regional Mexican “Que Buena 102.9” KLTN places fourth down 6.5 to 6.2. Audacy Variety Hits “95.7 The Spot” KKHH holds at a 5.3 share.

Cox Country “93Q” KKBQ jumps up 4.4 to 5.1, while Audacy’s “100.3 The Bull” KILT-FM slips slightly 3.5 to 3.4. iHeartMedia’s
Sports 790” KBME uses its Astros rights to trend up 0.5 – 0.9 – 1.3. Radio One’s 92.1 KROI slips 0.8 to 0.5 following its flip from CHR to Gospel “Praise 92.1” midway through the monthly.

Cox Media Group continues to hold four of the top five spots in Atlanta. News/Talk 750 WSB/95.5 WSBB drops 9.6 to 8.6 but holds its commanding lead over Classic Rock “97.1 The River” WSRV, which slips 7.5 to 7.1. Adult R&B “Kiss 104.1” WALR-FM bumps up 5.9 to 6.0 for third. Audacy Hip Hop/R&B “V103” WVEE trends downward 6.2 – 5.4 – 4.8 but holds in fourth, while Cox AC “B98.5” WSB-FM rounds out the top five with a 4.7 to 4.5 drop.

Both CHRs in Atlanta see significant gains. Cumulus’ “Q99.7” WWWQ rises 3.6 to 4.3, while iHeartMedia’s “Power 96.1” WWPW trends up 2.4 – 2.9 – 3.9.

The gap at the top in Philadelphia significantly narrows. iHeartMedia Adult R&B 105.3 WDAS-FM falls 8.6 to 7.2 but remains on top of the market. Beasley’s duo of Rock 93.3 WMMR (6.8 to 6.9) and Classic Rock 102.9 WMGK (steady at 6.2) follow. Audacy Sports 94.1 WIP places fourth up 5.7 to 5.8. Beasley Country 92.5 WXTU holds steady at 5.4.

Audacy AC “B101” WBEB trends down 5.2 – 5.0 – 4.4. Huff notes that in the 184 surveys since Philadelphia because the first market to switch to PPM measurement in 2007, WBEB has only been below a five share eight times; all of which were in 2020 and 2021. iHeartMedia Soft AC “106.1 The Breeze” WISX trends down 4.7 – 3.6 – 3.3. Beasley Variety Hits “95.7 Ben-FM” WBEN-FM trends up 3.5 – 3.8 – 4.2.

Anaheim Broadcasting Classic Hits 99.9 KOLA surges in Riverside/San Bernardino up 5.5 – 6.6 – 8.4. Audacy Country “95.1 K-Frog” KFRG trends up 4.1 – 4.4 – 5.2. Univision Spanish AC “107.5 K-Love” KLVE moves up 4.5 to 4.7. Entravision Spanish Adult Hits “Jose 97.5” KLYY trends downward 6.4 – 5.8 – 4.5. Estrella Media Regional Mexican “Que Buena 96.1” KRQB slips down 4.7 to 4.4.

Public News/Talk 88.5 KQED-FM San Francisco retains its lead in San Jose despite tumbling 11.3 – 8.7 – 7.4. Empire Broadcasting Country 95.3 KRTY moves up to second 4.0 – 4.9 – 5.3 for its highest share since August 2018. Alpha Media Classic Hits “94.5 Bay-FM” KBAY slips to third down 6.3 – 5.5 – 5.3. Bonneville AC 96.5 KOIT rises 3.8 to 4.8 for fourth, while Audacy News 740 KCBS/106.9 KFRC rises 4.2 to 4.7.

This story first appeared on radioinsight.com