Media Prima Malaysia’s radio platform Ripple has rebranded to Media Prima Audio (MPA) and marked its first holistic rebrand in over 15 years by revamping its radio stations, content and line ups, as well as the overall strategy of all the radio stations.
Hot FM and Fly FM now have a new and different sound, complemented with refreshed logos, look and feel. One FM and Kool FM are now branded as 8FM and Buletin FM, respectively.
Media Prima Audio’s CEO Nazri Noran said: “This is MPA’s first holistic rebrand in over 15 years and it’s all about allowing us to reinvigorate and strengthen its standing as the top leading radio station in the country. Today we kick it off with on-air programming, new radio talents, fresh logos, and branding across our assets including digital, social and mobile. We are also thrilled with this new journey as it is also being supported by an extensive marketing campaign across all Media Prima group platforms.”
Speaking about the changes of talent lineups for all the radio stations, he said: “Our mission is to drive positive and beneficial changes to the company. Thus, the changes of the talent line up are a part of the new strategy for the brands to appear relevant and competitive in the market. There are lots in store from today onwards for Hot FM, Buletin FM, Fly FM, and 8FM. Malaysia’s radio fans can expect to be thrilled and fall in love with radio all over again with this master brand overhaul.”
At the same time, Media Prima Audio has also launched a new mobile app brand, Audio+, which will be the home for all radio, digital and social content, such as radio, podcasts and videos, among others. Instead of downloading a separate app for each station, all brands will now be parked under the Audio+ app.
Instead of downloading a separate app for each station, all of the brands will now be parked under one easy and fresh app, Audio+.
According to its website, Media Prima Audio has amassed nearly 13 million digital followers, 95 million digital listeners and 1.23 billion video views through its brands.
The revamp comes soon after Nazri joined Media Prima Audio in May this year from Astro Radio, where he led its radio brands ERA, Sinar, Gegar, ZAYAN, and Raaga as AVP. He has over 20 years of experience in the entertainment industry and is known for specialising in creating content that resonates with the local audience. Joining him at the same time was Jake Abdullah, formerly CEO of Astro Radio and Fave Malaysia MD, who came on board as a consultant and Aaron Pinto, previously head of content for Astro Radio, as chief content officer.
This story first appeared on RadioInfo.asia