Lyca Radio is the new radio partner for the 22nd edition of the Asian Achievers Awards, replacing Sunrise Radio.
The brand takes over from its sister station which has been associated with the event until now.
This year’s awards will take place on Friday 20th September 2024 at the London Hilton on Park Lane, organised by global advisory firm EPG.
CEO of Lyca Radio Raj Baddhan said, “The Asian Achievers Awards is a long-established brand in the South Asian community, recognising real heroes across the country.
“Lyca Radio is delighted to be supporting the Awards. Our partnership will enable Lyca Radio listeners to experience the event across the airwaves and in-person as never before.”
The station has also confirmed it will replace Asian Sound Radio in East Lancashire / North Manchester with the Lyca Radio brand in the near future.
This story first appeared on radiotoday.co.uk