Lyca Radio Network has expanded its reach with the launch of Lyca Radio in Leicester.
The new station is a local variant of its flagship service, which went live on Friday, 11th October, just ahead of the Hindu festival of Dussehra.
This new addition marks the fourth station in the Lyca Radio Network, joining Lyca Radio – Greater London, Lyca Gold – Greater London, and the newly rebranded Lyca Radio – Greater Manchester, previously known as Asian Sound Radio.
Lyca Radio Leicester will feature a schedule built around programming from its London counterparts, with personalities such as Ravi Sharma, Bali Brahmbhatt, Raj Baddhan, Ruby Raza, Kajal, Radiowalli, and former Leicester MP Keith Vaz forming part of the station’s line-up.
Raj Baddhan, CEO of Lyca Radio Network, told RadioToday: “We’re thrilled to have launched Lyca Radio – Leicester today, following the successful debut of Lyca Radio – Greater Manchester last year.
“Lyca Radio – Leicester will offer tailor-made content for our Leicestershire listeners, and we have a fantastic experience lined up for our new audience in the Midlands market.
“A huge thanks to my team, our launch partners, and especially our listeners who have supported us throughout this incredible journey.”
Lyca Radio – Leicester is available on full-scale DAB Digital Radio, Lyca Radio mobile app and LycaRadio.com
This story first appeared on radiotoday.co.uk