Major Keystone LLC has closed on its acquisition of four AMs in four Pennsylvania markets from Cumulus Media leading to multiple format shifts and additional deals.
The most direct part of the changes takes place in Reading where Hip Hop “Loud 99.3” W257CI Reading/WLEV-HD4 Allentown is now “Loud 98.5” as 1240 WIOV/98.5 W253CK Reading. WIOV/W253CK had been airing the CBS Sports Radio network around the clock.
The “Loud” brand remains on both signals for the time being. “Loud 98.5” features Superadio’s “Ebro In The Morning” based at WQHT New York, DJ H Vidal in middays, and Vijay in afternoons.
Disclaimer: I serve as a digital consultant for Major Keystone and advised on some technical aspects of the acquisition from Cumulus.
This story first appeared on radioinsight.com