Cox Media Group Adult R&B “Star 94.5” WCFB Daytona Beach/Orlando FL has announced the addition of Lorenzo ‘Ice-Tea’ Thomas as afternoon host.
Thomas returns to Cox after previously hosting afternoons on Hip Hop “99 Jamz” WEDR Miami from 2003 to 2014. He has also worked at WKYS Washington DC and stations in Baltimore and Norfolk. Most recently he has served as a correspondent for Celebrity Page TV.
Thomas takes the afternoon slot that has been held remotely since 2020 by WEDR afternoon co-host Supa Cindy.
Cox Media Group (“CMG”) today announced that radio veteran Lorenzo “Ice-Tea” Thomas has been named afternoon drive host for STAR 94.5 in Orlando effective April 4.
Thomas previously enjoyed success at CMG as afternoon host for 99 JAMZ in Miami from 2003-2014. While there, he developed content for the urban-format station and was rated number one in the 18-34 demographic for over four years. His award-winning radio career has spanned markets in Norfolk, Va., Baltimore, Md., and Washington, DC. He has also gained a following as contributing correspondent for Celebrity Page TV, Miami where he conducts interviews on the red carpet, sports reporting, and voice-over work.
“I’m thrilled to have Lorenzo join CMG Orlando and STAR 94.5,” said Elroy Smith, Director Branding & Programming for CMG in Orlando and Jacksonville. “I admire his charisma, infinite knowledge of radio, and clever way of communicating with his audience. Lorenzo is commanding, compelling, relatable, social media savvy, content-driven and well-connected, so I am sure there will be a steady parade of celebrities and movers-and-shakers showcased on his afternoon show. Welcome to the team, Ice-Tea!”
“Having the wealth of talent like Lorenzo’s is exactly what we strive for at CMG and we know that his impact will be felt immediately with the STAR 94.5 community,” added Steve Stewart, Director of Operations for Orlando Radio.
A native New Yorker, Thomas majored in English and Communications at Virginia State University.
“It’s great to be back with the CMG family,” said Thomas. “I extend my sincere thanks to Elroy Smith, Jason Meder VP & GM, Steve Stewart, Chris Eagan, VP of Audience and Operations, and Rob Babin, SVP, Head of Radio for this great opportunity. I look forward to embracing the Orlando community and taking them on a great ride with Lorenzo rockin’ on the radio!”
This story first appeared on radioinsight.com