Indian Government is committed to advancing digital radio technology and its integration into the media ecosystem in the country, Ministry of Information and Broadcasting (MIB) Secretary Sanjay Jaju said last week.
He was speaking at a conference organised by the India Cellular and Electronics Association (ICEA), in collaboration with the Association of Radio Operators for India (AROI).
The ministry plans to roll out digital FM radio broadcasting in 13 major cities across India, a move that is expected to enhance broadcast quality and support the radio industry’s growth.
Jaju said India stood at the threshold of a new era brimming with possibilities and opportunities in broadcasting.
“Light touch regulations will enable innovative content creation and deeper listener engagement, empowering India’s creators. Radio derives its strength from localised content choice embracing diverse community interests and cultural preferences,” he said.
Earlier, in September, the Telecom Regulatory Authority of India (TRAI) released a consultation paper to help formulate a policy for private digital radio broadcasters in the country, gathering inputs from stakeholders, including broadcasters, equipment manufacturers and digital receiver producers.
In response to concerns from private operators regarding fees, the ministry has eliminated the non-refundable fee and the 2.5 percent annual license fee. To support broadcasters’ revenue sustainability, the government has also announced a 40 percent increase in the base rates for advertisements on private FM stations.
He also revealed that 20 companies have shown interest in participating in upcoming FM radio spectrum auctions next month, which will cover 254 towns and semi-urban areas.
To facilitate the transition to digital, the ministry is considering four global digital radio technologies. Operators may benefit from upgrades in transmission infrastructure and “simulcast” capabilities, which would allow simultaneous analogue and digital broadcasting. This approach aims to help broadcasters maintain revenues while transitioning smoothly to digital formats. The government also aims to minimise reliance on proprietary technologies and encourage open standards to ensure a seamless digital transition.
“Digital radio is the way forward. It allows for multiple channels on the existing spectrum, enabling operators to optimise revenues while providing consumers with maximum value from radio listening,” he said.
This story first appeared on RadioInfo.asia