Leo Baldwin has departed his role as Operations/Brand Manager for Audacy Hot AC “Y98” KYKY and AC 102.5 KEZK St. Louis to join Cumulus Media as Program Director of Classic Hits “98.5 OMG” WOMG Lexington and AC “B106.7” WTCB Orangeburg in the Columbia SC market.
Baldwin joined Audacy St. Louis in November 2020 after previously serving as Operations Manager for Hubbard West Palm Beach and PD of Hot AC 97.9 WRMF. He also served as Format Captain for AC/Hot AC while the cluster was owned by Alpha Media and previously programmed WHHH/WNOW-FM Indianapolis, WRDW-FM Philadelphia, and KQMQ and KDDB Honolulu.
Baldwin will also host afternoons on WTCB. He succeeds Ronnie Ramone who has relocated back to Lancaster PA.
Cumulus Media (NASDAQ: CMLS) announces that it has appointed Leo Baldwin as Program Director for Columbia, SC, radio stations B106.7/WTCB-FM (Adult Contemporary) and 98.5 OMG!/WOMG-FM (Classic Hits). Baldwin also debuts on Monday, June 12th as On-Air Host, Afternoon Drive, on WTCB-FM, and can be heard weekdays from 3:00pm-7:00pm.
Baldwin joins Cumulus Media from Audacy St. Louis, MO, where was Operations/Brand Manager. He brings over 20 years of programming experience in markets including Philadelphia, Indianapolis, West Palm Beach, St. Louis, and Honolulu, where he started his radio career.
Tammy O’Dell, Vice President/Market Manager, Cumulus Columbia, said: “Leo Baldwin will bring new energy, excitement and leadership to our team at WTCB and WOMG. I look forward to working with Leo to grow our ratings and revenue on these two iconic brands in the Columbia market.”
Baldwin commented: “I am excited to join the team at WTCB And WOMG! These two brands have a lot of momentum and I look forward to helping continue that growth.”
This story first appeared on radioinsight.com