As the July 13 drop-dead date for analog LPTV to convert to digital approaches, another of the radio brands operating as a “Franken-FM” utilizing the 87.75 aural signal of analog TV channel 6 has moved in order to remain on the air.
Rafael Cerros, Jr. and Rogelio ‘El Torito’ Regalado’s Latino Hustle Group, who had been operating Regional Mexican/Reggaeton “Fiesta 87.7” KGHD-LP since May 2020, purchased 98.1 K251BS North Las Vegas from Calvary Chapel of Costa Mesa in April for $250,000. The programming began simulcasting on K251BS fed via Audacy’s 98.5 KLUC-HD3 last week.
K251BS airs LBI Media’s Don Cheto in mornings. Regalado doubles as Program Director and on-air host at the station.
The translator had been airing a localized version of Calvary Chapel of Costa Mesa’s Christian “K-Wave” programming based at KWVE-FM San Clemente CA via 92.3 KOMP-HD2.
Only one year after being created Fiesta Las Vegas, the only radio station that combines two of the more listened genres in Spanish- Regional Mexicano and Reggaeton, is announcing the acquisition of 98.1 FM and 98.5 HD-3. With the addition, Fiesta Las Vegas is now broadcasting on 3 FM stations: Fiesta 87.7 FM, Fiesta 98.5 HD-3 and Fiesta 98.1, and through their website fiestaradiolasvegas.com, plus Roku TV, Uforia, Tune In and IHeart Apps.
“We share this with you to say thank you for supporting our station and taking a chance on a Latino owned start up during a pandemic. This has been one of the plans since we first started and with all the hard work, support from clients, friends, our understanding families and our loyal radio listeners of our beautiful community we are making the dream come true” Said Rafael Cerros, Co-Owner of Fiesta Las Vegas and continue “A lot of things are in the works right now, including events for the community, and we would love for you to be part of the movement. So, with that said, on behalf of ALL of our team at Fiesta we say: GRACIAS!”
This expansion is only adding to their already broad radio and social media reach that in Facebook is above 200,000 followers. Fiesta Las Vegas has been recognized for their innovative way of doing things, not only for combining two different genres but also for their Radio/TV format. With Fiesta Las Vegas listeners can hear and see their favorite videos and shows, such as Don Cheto, El Zirko, La Mano Peluda, El Torito, Compa Mike, El Parientito y El Marciano and many local community leaders and journalists that are making a difference in Las Vegas.
“This is one more goal achieved in our path to help our clients grow but now is time to continue the hard work.” Said Rogelio “El Torito” Regalado Co-Owner of Fiesta Las Vegas and continue “As a thank you and to celebrate our first year of Fiesta, we are playing all ads, live mentions, call ins, etc on all platforms at no additional costs as a thank you in June and July. We are extremely grateful to those who invested in advertising in Fiesta having other options and believing in our potential along & craziness”
But Fiesta Las Vegas is not only committed to their clients but also to the community, during their first year, their team organized a Radioton for El Salvador “Salvaton”, a Turkey Drive, Toy Drive, Get out to vote campaign, Scholarship Giveaway, 5k Gift cards giveaway to essential workers, Get tested and Vaccinated campaigns among many more.