Lotus Communications has begun operating Salem Communications’ Business/Conservative Talk “Money 105.5” KSAC Dunnigan/Sacramento and added the station to its Spanish Ranchera simulcast “La Ranchera” 890 KVMX Olivehurst/104.7 K284CM Sacramento and 92.1 KVMX-FM Placerville.
Lotus agreed to purchase KSAC in mid-July for $1 million with a Time Brokerage Agreement taking effect today. KSAC rimshots Sacramento from the west, while KVMX-FM rimshots the city from the east and K284CM covers the city center. Without the 105.5 signal, the station has trended up 0.9 – 1.1 – 1.5 over the past three ratings surveys.
Salem retains Christian AC “103.9 The Fish” KKFS Lincoln, Christian Preaching “The Word” 710 KFIA Carmichael/105.7 K289CT Sacramento, and Conservative Talk “1380 The Answer” Sacramento in the market.