After stunting since Thanksgiving as “Santa 93.7“, Noalmark Broadcasting has flipped the former Rock/Alternative “93.7 The Crash” 910 KKBE/93.7 K229BV Roswell NM to Regional Mexican “La Ley 93.7“.
The stations will feature a local midday show hosted by La Yaquesita along with El Bueno, La Fea y El Malo in mornings and Erazno y la Chokolata in afternoons. The station has changed call letters to KBIM matching sister “94.9 The Country Giant” KBIM-FM.
Noalmark Broadcasting Corporation, owners of KKBE AM/FM radio station change call letters and format after stunting playing all Christmas music for about a month; now becomes KBIM AM 910 and translator K229BV 93.7 FM LA LEY 93.7 LA QUE MANDA EN ROSWELL!
La Ley 93.7 went on the air at midnight on December 26, 2021. A brand-new station playing all of Roswell’s favorite regional-mexican hits. Station personalities include Roswell’s own La Yaquesita (middays), El Bueno, La Fea y El Malo (mornings), Erazno y la Chokolata (afternoons), Dr. Cesar Lozano and Futbol de Primera. La Ley will serve as Roswell’s exclusive Spanish station for the 2022 FIFA World Cup soccer games.
Jesse Rios, General Manager of LA LEY 93.7 and its sister station KBIM FM The Country Giant 94.9 said; “It’s a pleasure to serve the growing Hispanic community here in Roswell, playing all the regional-mexican Hits and having top-notch on-air talent will provide the Hispanic community of Roswell what they have been wanting in a station”. “We are excited and proud to be a part of Roswell’s Latino community.” he stated.