JVC Media has launched Spanish Tropical “La Fiesta 106.9” on Eugene Cella’s Fort Walton Beach Radio LLC’s 106.9 WFWO Fort Walton Beach FL.
The station, which launched last fall with a mix of Jazz and Standards, debuted its new format on Monday matching the branding and imaging utilized by JVC’s 98.5 WBZO Westhampton NY. The new station is positioning as “El Sabor de Fort Walton” promoting core artists including Bad Bunny, Shakira, Marc Anthony, Daddy Yankee, and Romeo Santos.
This story first appeared on radioinsight.com