Acadiana Broadcasting Group has relaunched Classic Country “106.7 Pure Country” KPCZ-FM Rayne/Lafayette LA as “Freedom 106.7“.
With the renaming, KPCZ-FM has added the syndicated John Boy and Billy morning show and is running hour-long blocks commercial free in other dayparts.
KPCZ-FM rimshots Lafayette from the west where it registered a 2.8 share in the Fall 2021 Nielsen Audio ratings. It is one of two Classic Country stations in the market, competing with Delta Media’s “Mustang 107.1” KOGM-FM Opelousas, which held a 1.3 share.
Acadiana Broadcasting Group has repurposed 106.7 FM and rebranded as Freedom 106.7.
The rebranding comes with a new morning show, John Boy & Billy in The Morning and One-Hour Commercial Free Block Parties where they will play “Your Country Legends” back-to-back for an hour with zero commercials during the day and evening after John Boy & Billy.
“Our research showed us that country music fans were not being served the music they really want to hear on radio,” said station manager Renée Revett.“Listeners in Acadiana told us they wanted a radio station that played their country legends, especially 90s country legends. We were especially surprised to find that many listeners were challenged by the lack of a fun morning show on country radio in the Lafayette area. So, we repurposed the 106.7 frequency to be a place for the freedom that country listeners deserve in Acadiana. We are not doing the cookie cutter stations that have become the controlled choice of big corporations in radio these days. Freedom 106.7 will be focused on avoiding pop country and giving our audience the country music that has meaning and frees them to enjoy the real music they love.”
The Acadiana Broadcasting Group includes Big 102.1, Sunny 95.1 and now Freedom 106.7.
This story first appeared on radioinsight.com