iHeartMedia will flip Adult R&B “Majic 104.9” KMJM-FM Columbia IL/St. Louis to Conservative Talk “104.9 The Patriot” on Monday morning.
The new brand will feature former “97.1 FM Talk” KFTK-FM morning host Jamie Allman from 5-9am. Allman hosted mornings at KFTK-FM until being fired in April 2018 for tweets threatening violence at Parkland High School shooting survivor David Hogg. He briefly resurfaced in 2019 hosting mornings at Salem’s “105.3 The Answer” 1380 KXFN until its sale to Catholic operator Immaculate Heart Media later that year.
The full lineup for KMJM-FM is not yet known, but with the company’s new Clay Travis & Buck Sexton not cleared in St. Louis, that show would be a lock to fill the 11am-2pm timeslot. Premiere’s Sean Hannity and Coast to Coast with George Noory currently air on KFTK-FM with Hannity in a delayed evening timeslot.
KMJM-FM will join a quickly crowding Conservative Talk market in St. Louis as it joins KFTK-FM, CH Holdings’ “Big 550” KTRS, EpicSTL’s recently launched “NewsTalkSTL” 101.9 K270BW/99.1 KLJY-HD3, and Rick & Tracy Ellis’ also newly launched “Real Talk 93.3” on suburban signals 93.3 KRTK Hermann and 104.3 KVMO Vandalia MO.
iHeartMedia had promoted the “Majic” brand from a translator back to 104.9 in July 2020. The brand was on 107.7 from 1979 to 1997, 104.9 from 1997-2012, moved to 100.3 until 2014 and then was resurrected on the 103.7 translator in May 2017. The station is running sweepers telling listeners the brand will be shifted to KMJM-FM’s HD2.
KMJM-FM rose from a 1.7 share to 2.3 in the just released July 2021 Nielsen Audio ratings. It continued to be far behind Audacy’s “96.3 The Lou” WFUN-FM’s 5.7 share.