KL1 Radio is launching two brand extensions including a country music radio station.
KL Country will play non-stop country music 24 hours a day but will look to add presenters at a later date.
And KL XTRA will offer a pop-up radio service to local organisations and event companies who can use an online and DAB service to own a temporary radio station for a week or a month.
For now, the XTRA service will be playing Christmas music till the big day.
Programme controller Richard Dix told RadioToday: “We have had a huge response to KL1 Radio, and we feel that launching KL XTRA and KL Country will add to our commitment to the local community and economy.”
This story first appeared on radiotoday.co.uk