Following the closing of its $350,000 acquisition of Canfin Enterprises’ three stations in Abilene TX, WesTex Telco is preparing to relaunch Spanish CHR “Star 106.3” KKHR Abilene.
KKHR has dropped its former branding and is currently stunting with imaging teasing “Something New” coming to the frequency and the “Great Flip”. The new format will debut on Thursday, November 10 at 10:00am.
The relaunch at KKHR follows the company swapping formats on its two AMs acquired in the deal. “Fox Sports Abilene” moved from 1560 KZQQ to 1340 KWKC while adding a simulcast on 101.7 KTJK-HD3, while the Talk format moved in reverse to 1560 KZQQ.
This story first appeared on radioinsight.com