Desert Valley Media Group Rhythmic CHR “Power 98.3” KKFR Mayer/Phoenix and 96.1 K241BQ Fort McDowell AZ is counting down to a relaunch on Monday, April 29 at 12pm.
Sweepers are promoting the station getting a facelift and “The New Sound of Power 98.3”. KKFR had a 1.2 share in the March 2023 Nielsen Audio ratings.
With the upcoming changes, Skyview Networks’ Dana Cortez Show will depart mornings on the station. Cortez stated, “The Dana Cortez Show has enjoyed entertaining listeners on KKFR Phoenix since 2019. In recent months, we have been talking with the Desert Valley Media Group President/CEO Jeff Trumper about changes he intends to make to the sound of the station. During these discussions, we determined our energies are best focused on having fun every day on our growing nationally syndicated radio show! We wish DVMG well and especially want to thank our amazing loyal listeners and advertisers in Phoenix who have been so supportive of our show.”
This story first appeared on radioinsight.com