Following a 30-hour stunt playing Rage Against The Machine, SONiC RADiO has launched following the closure of Kiss Radio Vancouver.
The continuous playing of Killing In the Name Of by Rage Against the Machine attracted much attention in international media plus social media posts.
Hours earlier, the Kiss morning show hosts Kevin and Sonia said goodbye to listeners.
The alternative brand delivers an electric playlist featuring Florence & The Machine, Foo Fighters, 21 Pilots, The Lumineers, Green Day, The White Stripes, and more, along with a new lineup of local shows.
A soft-rock station in Vancouver has been playing "Killing In the Name Of" by Rage Against the Machine for hours on a loop.
Whenever someone calls in for a request, they deny it and replay the Rage song again. https://t.co/r2yhK0qTSi
— Tracey Lindeman (@traceylindeman) June 29, 2022
“We’ve seen huge success with our SONiC brand in Edmonton, serving listeners who are looking for an alternative to pop music. We know there’s an appetite here in the GVA and Fraser Valley to launch this exciting format, with a stellar lineup of new local shows.
“We can’t wait for listeners to meet this fantastic group of entertaining personalities who are unapologetically themselves, and all share a passion for alternative music,” said Christian Hall, Content Director, SONiC RADiO & JACK 96.9.
Debuting today is The Angela Valiant Show, Vancouver and the Valley’s first solo female-fronted morning show, airing weekdays 6 to 10am PT; followed by Alex Carr on middays (10 a.m. to 2 p.m. PT); Carly Meyers and Jay Brody for afternoon weekday drive (2 p.m. to 6 p.m.); and Marc Michaels and Katlynn Millions (6 p.m. to 8 p.m. PT). Weekend programming includes hosts Graham Clark, Garner Andrews, Millions, Darren Worts, and Andrew Berridge.
To support the debut, SONiC RADiO will have a marketing campaign from launch through the remainder of the year across multiple platforms, including Television, OOH, Transit, Digital, Social, and Guerilla Postings.
SONiC RADiO joins its companion stations CityNews 1130, JACK 96.9, and Sportsnet 650 in Vancouver, plus Star 98.3 and Country 1071.1 in the Valley, offering advertisers several brands to reach listeners.
Today’s launch builds on the SONiC brand presence in Canada, with stations now in Edmonton and Vancouver.
This story first appeared on radiotoday.co.uk