iHeartMedia has announced that it has appointed Kevin LeGrett to President of iHeartMedia Sports.
In his new role, LeGrett “will work closely with all groups within the company to coordinate its sports assets across all iHeart audio platforms to maximize the impact for its listeners, partners and clients.” He has been with the company since 2010 first as Senior Vice President of Operations overseeing 46 northeastern and midwest markets and all political advertising. In 2015 he moved to Los Angeles as Market President and later added oversight of Phoenix, San Diego, Dallas, Houston, San Antonio, Austin and Washington, D.C. as Division President of the iHeartMedia Markets Group. Prior to joining the company he served as Market Manager for CBS Radio Rochester NY and Northeast Region President of Citadel Broadcasting.
LeGrett will continue as Division President for the iHeartMedia Markets Group in addition to his new role, but will pass the torch as Los Angeles Market President to Alexis Ginas. Ginas joins the company from her media and technology strategic advisory Madison Valley. She has previously served as SVP/Cross Platform Solutions for Fox Sports, VP/Global Brand Solutions for The Match Group, Director of Digital Media & Sponsorship Sales for Warner Music Group, and Director of Corporate Business Development for MTV Networks.
iHeartMedia announced today that Kevin LeGrett will take on the role of President of iHeartMedia Sports, effective immediately.
iHeartMedia Sports is the largest sports audio network in the U.S., with products across broadcast, streaming, digital, podcast and experiential. In his new role, LeGrett will work closely with all groups within the company to coordinate its sports assets across all iHeart audio platforms to maximize the impact for its listeners, partners and clients.
The portfolio includes the iHeartSports Network, which provides customized local, regional and national sports content and updates across 500+ stations, reaching more than 75 million people monthly; the Fox Sports Network which features the largest nationally syndicated shows on more than 600 stations with the biggest names in the industry like Dan Patrick and Colin Cowherd; and 80 dedicated sports stations nationwide with 100+ NFL, NBA, MLB, NHL and NCAA teams. Additionally, it features the iHeartPodcast Network, the No. 1 podcast publisher globally according to Podtrac, with more than 40 national and 100 local sports podcasts and 14 of the top 30 most listened to sports podcasts — plus a recently announced exclusive podcast agreement with the NFL.
“We have assembled a one-of-a-kind, cross-platform sports portfolio that is best-in-class. We have scale. We have targetability. We have first party data. We have the best on-air talent in the business, and we have the right leader,” said Greg Ashlock, CEO of the Multi-Platform Group for iHeartMedia. “Kevin’s experience in broadcast, digital, experiential, podcast and sports in both national and local roles have prepared him to excel in this position and build on the momentum and unique scale and assets of iHeart.”
“I am excited to harness the power of iHeartMedia Sports for clients, partners, and our local markets while expanding our offerings and leading position throughout the sports industry, building on our unique position in both audio and sports,” said LeGrett.
Prior to his current role as Division President and President of the L.A. Region for iHeartMedia, LeGrett served as Division President and Executive Vice President of Operations for the iHeartMedia Markets Group overseeing Los Angeles, Phoenix, San Diego, Dallas, Houston, San Antonio, Austin and Washington, D.C., and with responsibility for the political strategy for the company as well. He is a 20+ year media veteran who joined iHeartMedia in 2010.
Also announced today, Alexis Ginas has been named President of the iHeartMedia Los Angeles Region. LeGrett is transitioning his duties as head of the Los Angeles Region to Ginas, but will continue as Division President for the iHeartMedia Markets Group and adds the new responsibilities as the President of iHeartMedia Sports.
This story first appeared on radioinsight.com