Keith Abrams Joins Alpha Media Portland

Alpha Media has announced the appointment of Keith Abrams as Content Director for News/Talk 101.1 KXL, Sports “750 The Game” KXTG, and Conservative Talk “Freedom 970” KUFO Portland OR.

Abrams most recently served as SVP/Programming for iHeartMedia Cleveland and national Classic Hits Brand Coordinator, while also programming Rock 100.7 WMMS and Classic Hits “Majic 105.7” WMJI Cleveland during his tenure with the company from 2008-2020. He has also programmed WWMG Charlotte, KBSG Seattle, was Denver VP/Programming and corporate VP/Classic Hits for CBS Radio, and General Manager of Mercury Broadcasting Salt Lake City.

Alpha Media (the “Company”), a leading mid-market broadcaster operating radio stations across 44 markets in the United States, today announced the appointment of Keith Abrams as Content Director effective January 3rd, 2022.

Keith Abrams joins Alpha Media Portland’s leadership team to oversee Programming for FM News 101 KXL, Freedom 970/KUFO, and 750 The Game/KXTG. Abrams will report to Portland Operations Manager, Gene Sandblom.

“Celebrating its 95th year, KXL is one of the best performing local news radio stations in the country, with one of the smartest and highly motivated news teams anywhere. After an exhaustive search, we are very happy to welcome Keith Abrams to lead our Alpha Media News/Talk stations in Portland.” Said Alpha Media Portland Operations Manager, Gene Sandbloom “His knowledge and lifelong commitment to great news is most welcome, as is his extensive format experience and love for sports which will be a great addition to our team at 750 The Game.”

Abrams commented, “Excited does not begin to describe how we feel about working for Alpha Media in Portland! I want to thank Bob Proffitt, Phil Becker, Lisa Decker, and Gene Sandbloom for the opportunity!”

Abrams brings to Alpha Media nearly 30 years of leadership experience and a proven track record of success in the radio industry. In his previous SVPP/Programming and Brand Coordinator roles at iHeartMedia, Abrams oversaw the Programming, Promotion/Marketing, Digital, and Production operations for the Cleveland cluster, including regional news/Total Traffic systems and flagship operations for the Cleveland Indians and Cleveland Cavaliers. Prior to that, Abrams helmed Programming Operations for CBS Radio in Denver Colorado, and was the Corporate VP of Classic Hits programming in 10 additional CBS stations in Los Angeles, Dallas, Philadelphia, Boston, Detroit, Phoenix, Portland, Tampa, Cincinnati, and Fresno. Abrams’ career track also included local programming in Salt Lake City, Seattle, Charlotte, and Memphis.