Cal State University Northridge and Saddleback College’s AAA “88.5 The SoCal Sound” has announced its Latin Alternative sub-brand “The Latin Alternative” heard on 88.5 KCSN-HD3 Northridge and 88.5 KSBR-HD3 Mission Viejo CA has rebranded as “Bilingual Sounds” as it adds Alternative music from other nations.
Program Director Bryan Gonzales stated, “This rebrand feels like we are giving The SoCal Sound’s HD3 station a new life. With Bilingual Sounds, we’re aiming to maintain a public radio station that represents the diverse multicultural communities of Southern California and the world. Not only will you be listening to new alternative music from the United States and Latin America but also diving into alternative music from the Philippines, France, Japan, Australia and other cultures. But it’s not all going to be just new music. We’re also programming iconic songs from the American and Latin American ’80s, ’90s, ’00s and ’10s. I’m hoping that Bilingual Sounds reflects the listening habits of folks that grew up as immigrants or have immigrant parents in this country. One moment you’re listening to Julieta Venegas and then next you’re listening to Oasis.”
KCSN/KSBR Program Director Marc ‘Mookie’ Kaczor added, “Just like The SoCal Sound, Bilingual Sounds is here to super serve the community of music enthusiasts, uplift new voices and feature a variety of perspectives. Diversity is the strength of Bilingual Sounds. But Bilingual Sounds isn’t just a radio station, it’s a lifestyle brand and an integral part of the multi-media family that makes up The SoCal Sound.”
The new brand launched with three “Bilingual Sounds Sessions” video performances from artists Andru, La Zorra Zapata and Elsa y Elmar.
This story first appeared on radioinsight.com