After over forty years branding as “KASE 101“, iHearMedia Country 100.7 KASE-FM Austin TX has begun utilizing its actual frequency on-air in its.
Now “KASE 100.7“, the station is promoting its dial position for the first time since flipping from Beautiful Music to Country in 1981. No programming changes have come with the tweaked branding as the station’s on-air lineup of the Bobby Bones Show in mornings, Anne Hudson in middays, Alek Halverson afternoons, WHSL Greenville’s Aaron Michael at night, and Premiere’s After Midnite with Granger Smith overnights.
The new logo features a narrower typeface with a darker blue font removing gradients and an enlarged Texas icon along with the station’s positioning statement.
This story first appeared on radioinsight.com