Audacy has given Jeff Austin the Brand Manager duties for “ESPN 1320” KIFM Sacramento CA.
Austin will continue in the role of Brand Manager for “1080 The Fan” KFXX Portland and “910 ESPN” KMTT Vancouver WA that he has held since 2008. Austin has also held programming and on-air roles at stations in Columbus, Salt Lake City and Williamsport PA during his career.
At KIFM, he takes the Brand Manager role that had been held by Danny Freisinger since July 2020. Freisinger, who was also Assistant Program Director of “95.7 The Game” KGMZ San Francisco, was recently promoted to Director of Sports for Audacy’s 2400Sports podcast studio.
Audacy announced Jeff Austin as Brand Manager of ESPN 1320 (KIFM-AM) in Sacramento, effective immediately. In this role, Austin will oversee content strategy, talent, operations and branding for the station. He will continue to serve as brand manager of Portland sister stations 1080 The Fan (KFXX-AM) and 910 ESPN (KMTT-AM).
“We’re delighted to bring Jeff’s ability to mold local sports brands to our market and have his oversight at the helm of KIFM,” said Stacey Kauffman, Senior Vice President and Market Manager, Audacy Sacramento and San Francisco. “His experience managing two favorites in Portland will serve him well as he expands his role with us, and we look forward to watching ESPN 1320 continue to build on its success.”
“I’m excited to join Stacey Kauffman, Joe Calgaro and the Audacy Sacramento team,” said Austin. “This is a tremendous opportunity and I very much look forward to building upon the great work Danny Freisinger and the staff accomplished to establish ESPN 1320 as Sacramento’s sports leader.”
Austin has served as Brand Manager for 1080 The Fan and 910 ESPN in Portland since 2008. Prior to joining the company, his career had stops in Salt Lake City, Columbus and Williamsport, PA, where he held various programming roles. He succeeds Danny Freisinger, who was recently promoted to Director of Sports for Audacy’s 2400Sports podcast studio.
This story first appeared on radioinsight.com