Max Media Rhythmic AC “Jammin 101.5” KJHM Watkins/Denver CO has rebranded today as “The Mile High Vibe“.
The move comes with the return of Kathie J to the station. Kathie and Larry Ulibarri previously co-hosted mornings on Classic Hip Hop “Flo 107.1” KFCO and were re-run in afternoons on KJHM from 2018 to 2020 after previously spending sixteen years in mornings at Entercom’s “KS 107.5” KQKS from 2001 until 2017. She most recently hosted a daily television show for “Local 3” KCDO Denver.
Kathie J will join a lineup that includes Tony V in mornings and Program Director Senen ‘Slim’ Rodriguez in afternoons.
KJHM launched its “Jammin” brand in 2010 resurrecting an identity previous used in the market on 92.5 KDJM from 1999 to 2005.
JAMMIN’ 101.5 KJHM FM will be rebranding its moniker to the new “Mile High Vibe” following more than a decade as JAMMIN” 101.5 Old School and R&B. The rebrand will focus on keeping the best of JAMMIN’ 101.5 that listeners have fallen in love with over the past decade. The station will feature the biggest R&B Hits from the past and present, while also curating a vibe for the Mile High City. The “Mile High Vibe” will focus on hyper-local Denver content on and off the air.
“JAMMIN” 101.5 -The Mile High Vibe isn’t confined to an era or category when it comes to defining our music selection, we cater to the Mile High City’s Vibe” says Adrian Scott, Operations Director.
“Our mission is and has always been to serve our community and our business partners. This is just another step toward solidifying our position within the community. This is not a format flip, this is only a rebranding or a brand polish. We are creating a feeling, not just a format,” explains Sean Rhoads, General Manager.
In addition to the rebrand, The Mile High Vibe will be adding veteran radio/TV Personality, Kathie J, as the midday host. Kathie J has over 20 years of entertaining and informing Denver listeners and viewers with her energetic personality and unique local perspective. Kathie J can be heard Monday through Friday, 10am to 3pm. Tony V will remain in mornings and SLiM will remain in his afternoon slot.
“I am excited to be back on the airwaves with the new rebranding of the “Mile High Vibe”, I’ve always loved this city and can’t wait to connect on a daily basis,” said Kathie J.
“Kathie J is the perfect talent to complement our new rebranding as the MILE HIGH VIBE. She brings personality, experience, and an exuberant love of the community,” says Program Director Senen “SLiM” Rodriguez.
This story first appeared on radioinsight.com