A change of some sorts is underway at Falls Media Variety Hits “100.9 Bob-FM” KWFB Holliday/Wichita Falls TX.
KWFB has temporarily rebranded as “100.9 FM” while the format continues. Sweepers heard on the station ask, “Is Bob officially gone or is this a technical issue?”, “Hey Where’s Bob?”, and “Does Anyone Know Bob Is Missing?”. KWFB debuted its now former “Bob-FM” identity in 2007 after completing its move in to the Wichita Falls market.
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This story first appeared on radioinsight.com