Even as many people spent much more time at home during these last two years, many more people now report having no radios in their home, according to The Infinite Dial® 2022, from Edison Research and sponsored by Wondery and Art19.
In the 2020 Infinite Dial, performed before the onset of the COVID-19 pandemic, just under one-in-three Americans age 12 and older reported not having a single radio in their home. Two years later, that number is now 39%. Fourteen years ago, only 4% of respondents said they had no radios at home.
Perhaps not surprisingly, the numbers are particularly acute among younger people. Fully 57% of respondents age 12 to 34 reported having no radios at home.
These are two of the many findings to be released on Wednesday March 23 at 2:00 pm when The Infinite Dial premieres at Podcast Movement Evolutions in person or available live via webcast.
“Of course, nearly all cars have AM/FM radios easily available, and people can listen to the content of radio stations on their phones or smart speakers,” says Edison Research President Larry Rosin. “However the elimination of the standard, single-use radio from so many households makes the challenge that much harder in the location that most people spend the most hours.”
Many radio companies believe the smart speaker brings the radio “back into the home.” New data will be revealed on smart speaker adoption – including in no-radio households, in The Infinite Dial 2022 presentation.
For more information on The Infinite Dial 2022:
https://www.edisonresearch.com/the-infinite-dial-2022-save-the-date/
This story first appeared on radioinsight.com