Indian radio network Mirchi, owned by Entertainment Network India Limited (ENIL) has launched an app for listeners in US, UAE, Qatar, and Bahrain.
Mirchi operates a network of 73 frequencies spread over 63 cities in India. The Mirchi app brings 12 reside FM stations from 11 cities in India – Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Hyderabad, Kochi, Ahmedabad, Pune, Chandigarh, and Patna.
Its available on Apple, Android smartphones in addition to on Android Auto and Apple Automobile play systems.
The stations are “time-shifted” to regulate for variations in time zones. A listener in New York will be capable of hearken to Mirchi Mumbai’s breakfast present at NY breakfast time.
The app also offers hundreds of hours of curated “audio stories” in different genres like drama, comedy, romance, motivational, mystery, culture, thriller, and many more.
The Mirchi App widens Mirchi’s reach from only local terrestrial radio stations in these countries to an “always on App experience” with content available on tap. It also allows marketers and advertisers to engage with their audiences through targeted online advertising opportunities via a multitude of genres and formats, the company said.
Vineet Jain, Chairman of the company, stated: “The Instances of India group has at all times explored new horizons, pushed boundaries, and innovated to supply one of the best information and leisure content material to its shoppers. We are actually bringing the complete Mirchi expertise to each Indian and South Asian dwelling abroad. With the launch of this app, we additional cement our place as a multi-content, multi-format, and multi-lingual music and leisure model for Indians in every single place.”
Prashant Panday, MD and CEO of ENIL, commented: “We’ve been leaders in FM radio in India for greater than 20 years and now we’re making all our radio stations and much more audio content material obtainable to our listeners exterior the nation. The app provides manufacturers and entrepreneurs throughout geographies the chance to attach with rich NRI audiences within the US, Qatar, Bahrain, and UAE.”
This story first appeared on RadioInfo.asia