India’s Big FM network in India and Hungama ArtistAloud, are setting the stage for hardcore English music lovers and independent artists with ‘The Blue Mic- English Edition’.
After the roaring success of the first edition called ‘The Blue Mic’ which gives a platform to Hindi artists, the second edition will play a role in giving budding English artists, bands and their fan base a platform to celebrate independent music.
Testing versatility and originality, the show will witness the best of diverse singing talents coming together on a common platform to reach out to their ever-growing fan-base.
The show will air Monday-Friday from 4 pm to 5 pm in selected markets and feature Easy Wanderlings, Aditi Ramesh, Druv Kent, Takar Nabam and other popular acts. Each week, the complete video episode will be released on Big FM and Hungama Artist Aloud’s YouTube Channels.
Each week, as episode will feature an ‘Artist of the Week’ and delve into their journey, music, inspirations, passions, future plans, interactions, on-air jam sessions and requests from listeners.
Sunil Kumaran, COO, BIG FM said: “The last couple of years witnessed the inclination of Indian audiences towards powerful music in the indie segment. The youth are turning to such artists and a parallely strong fan base is mushrooming besides mainstream commercial music. BIG FM and Hungama ArtistAloud are united to serve that trend with a platform wherein emerging artists prove their mettle and music lovers get their next sensation. The overwhelming response of the first edition has catapulted into presenting the second edition exclusively for English music and its thriving fandom in India.”
Soumini Sridhara Paul, Senior Vice President, Hungama Artist Aloud, said: “The resounding success of the property’s first edition is a solid affirmation of the popularity of independent music and a clear indication that independent music and artists can thrive as much as commercial music.”
This story first appeared on RadioInfo.asia