India’s Radio One network has switched over to International Music format in the southern city of Chennai.
The station, which has switched over from hit Tamil music, has also created a campaign called “Your Request our playlist”.
According to the company, it is India’s largest Music request campaign. It encourages and urges listeners to send in their list of music via an Instagram message on the official 94.3 Radio One page.
94.3 Radio One runs India’s largest International format radio network in Delhi, Mumbai , Bangalore and now in Chennai.
The brand has built communities around food, music, sports, travel and fitness backed by experiences of various celebrities and globally celebrated RJs like Ryan Seacrest and Casey Kasem.
Commenting on the launch, Ramesh Menon, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. Said: “Radio One International caters to a large diaspora of global audience with premium lifestyle. 58% of our audience belongs to NCCSA1 & NCCSA2 categories. Our brand promise of ‘upgrade to India’s only international radio network’ resonates very well with our upscale audience in all the cities and we look forward to amplifying our brand presence with the re- launch in Chennai to the international format.”
This story first appeared on RadioInfo.asia