iHeartRadio has announced that it has added a “Talkback” feature into the app to enable listeners to send messages directly to the enabled stations.
The feature will only work for participating iHeartMedia owned stations on the iOS and Android apps replicating a feature available on other app platforms to complement or replace phone and text lines. More details can be found here.
Today, iHeartRadio announced a first-of-its-kind feature aimed at increasing engagement and interaction between radio / podcast fans + hosts called Talkback.
The new feature will allow listeners to participate and engage with their favorite radio stations and soon podcasts through voice recordings made in iHeartRadio’s mobile app. The voice recordings will then be delivered directly to the studio and played on fan’s favorite shows. iHeartRadio’s Talkback is a feature that will enable audiences to vocally interact with their favorite podcasts and show hosts like never before.
This first-of-its-kind feature also makes it simple for listeners to pause their listening, join in the conversation or make a request using their voice, and then seamlessly unpause and return them back to the content they were listening to.
This story first appeared on radioinsight.com