iHeartMedia and Amazon are launching new interactive features through Alexa.
Using an Alexa-enabled device, listeners will be able make song requests and dedications at specific radio stations. This is marketed as a first-time feature anywhere on the Alexa platform. Among the stations the feature is debuting on today are Country 97.5 WCOS Columbia SC and CHRs “104.7 Kiss-FM” KZZP Phoenix, “106.1 Kiss-FM” KHKS Dallas, and “XL 106.7” WXXL Orlando.
iHeartRadio Chief Product Officer Chris Williams stated, “We’re excited that for the first time our listeners will be able to talk to us directly through Alexa. This is a direct line to allow our audience to talk back, to share their thoughts and help influence what you hear on the radio.”
iHeartMedia states it is working on further interactive features through Amazon and Alexa including Q&As with DJs and show hosts, voice-driven polls, and contests. The new skill can be previewed here.