iHeartMedia Pittsburgh has extended its deal with the NFL’s Pittsburgh Steelers to run through the 2028 season.
As part of the deal, iHeart will launch the “Steelers Audio Network” featuring game-day broadcasts, ancillary programs, digital audio (Steelers Nation Radio), podcasts and social media content. Classic Rock 102.5 WDVE will continue to be the flagship station for Steelers games with this deal stretching that partnership to 30 season starting in 1999.
The Steelers Audio Network will add year-round programming with up to eight hours per day during the NFL season airing on “Fox Sports Pittsburgh” 970 WBGG.
Steelers VP/Sales & MArketing Ryan Huzjak stated, “We are excited to announce the continuation of our long-standing partnership with iHeartMedia and our flagship station, 102.5 WDVE. We teamed up with iHeart to build a new platform that allows Steelers Nation to connect with the team – where they want and on their terms.”
iHeartSports President Kevin LeGrett added, “We are thrilled to continue our collaboration with the Pittsburgh Steelers. Our renewed agreement, now known as ‘Steelers Audio Network’ encompasses a comprehensive range of audio offerings, delivering an exceptional listening experience for Steelers fans. Additionally, we’re excited to provide promotional support and further brand awareness across all six iHeartMedia Pittsburgh stations and digital sites. Our longstanding partnership continues to thrive, and we look forward to celebrating many more victories together!”
“iHeartMedia Pittsburgh and the Steelers have had a longstanding partnership,” said Tim McAleer, Market President, iHeartMedia Pittsburgh. “We are thrilled to continue to give Steelers fans access to Steelers audio broadcasts and unique Steelers programing content for years to come.”
This story first appeared on radioinsight.com