iHeartMedia has promoted its Sacramento Market President Sara McClure to Vice President of Unified Partnerships across the state of California.
McClure has led the Sacramento cluster since December 2015 after a two and half year run as SVP/Sales. Prior to joining iHeart, McClure held multiple roles at Entercom Sacramento from 1998 to 2013 rising from an account executive to General Sales Manager to Director of Business Development to Director of Sales. She also held account executive roles early in her career at Sinclair Broadcasting and CBS Radio.
The Unified Partnerships division “provides ad agencies with comprehensive media resources, subject matter expertise and superior advertising results for brands and government campaigns.” McClure’s duties will include “helping agencies win new advertising clients, retention of their most important relationships and the ability to earn greater yield.”
iHeartMedia President of Unified Partnerships Michael Preacher said, “I am extremely excited to have Sara join our division. She will be broadening her responsibilities and offering her incredible expertise to leading agency partners throughout California.”
McClure commented, “I look forward to advancing my career by joining the Unified Partnership division. This incredible team has unlimited possibilities and I’m excited to bring my scope of marketing and big idea thinking to our partners.”
This story first appeared on radioinsight.com