iHeartMedia Multi-Platform Group CEO Greg Ashlock is moving into a new role as President of a new iHeart Influencer Network.
Ashlock has led the company’s Multi-Platform Group since March 2021 overseeing all of the company’s programming, sales, marketing, HR and engineering/IT departments. He previously has held roles as President of iHeart’s Markets group, Division President, EVP/Operations, Market President for Los Angeles, and General Manager of the 570 KLAC, 640 KFI, and 1150 KXTA. He has also worked for the Los Angeles Dodgers and currently sits on the Board of Directors for BMI and the Los Angeles Sports & Entertainment Commission.
In his new role, Ashlock will be “focusing specifically on creating innovative cross-platform partnerships between our influencers, marketers and brands”. iHeart CFO Rich Bressler will fill Ashlock’s former position on an interim basis.
In a memo CEO Bob Pittman and Bressler wrote:
As we look at the advertising marketplace, influencers are the highest growth new category for advertising spend, expected to grow to $26 billion next year in the U.S. As a talent-first company built around the most important influencers in the world, Heart sits at the center of that universe – and this enables us to take full advantage of this opportunity.
Greg Ashlock, CEO of our Multi-Platform Group, has a strong passion for our influencer position and has approached us to lead our efforts in this space — focusing specifically on creating innovative cross-platform partnerships between our influencers, marketers and brands. As much as we hate to lose Greg as the CEO of the Multi-Platform Group, we are certain he is the best choice to lead this important new growth area for our company. Effective immediately, Greg will begin transitioning into this new fully-dedicated role as President, iHeart Influencer Network, reporting directly to us. Rich will become interim CEO of the Multi-Platform Group in addition to his other responsibilities as our President, COO and CFO, and Greg’s current reports will report directly to Rich.
This story first appeared on radioinsight.com