iHeartMedia has flipped 103.1 K276EL Austin TX from a simulcast of Sports “1300 The Zone” KVET to 1980s Hits “103.1 Austin’s 80s Station“.
Fed via 98.1 KVET-HD2, the new format targets Waterloo Media’s market leading Variety Hits “103.5 Bob-FM” KBPA and Austin Radio Network’s Classic Hits “105.3 The Bat” K287FG/KTXX-HD4.
The station will also bring longtime Austin morning personality Sandy McIlree’s syndicated “The Sandy Show” hosted by McIlree and his wife Tricia to the market. McIlree is best known for his long run co-hosting mornings at Hot AC “Mix 94.7” KAMX with JB Hager from 1995 to 2013. The duo also hosted at “105.3 The Fringe” as well as 100.3 KRBV Dallas, while McIlree spent time in mornings at WREW Cincinnati.
This story first appeared on radioinsight.com