Following the promotion of Spencer Bynes to Atlanta Metro President last week, iHeartMedia is giving the markets he oversaw in Beaumont, Bryan/College Station, Corpus Christi, Rio Grande Valley and Waco TX as Area President to Clyde Bass.
Bass, who currently serves as Arkansas Area President overseeing Fayetteville, Fort Smith, and Little Rock AR along with Springfield MO and Wichita KS, will add the five Texas markets to his five current markets as the new iHeartMedia Texas/Arkansas region. Bass has been with the company based in Fayetteville AR since 2012 and has previously served as Vice President for Duke Broadcasting in Jonesboro AR, Market Manager for Cumulus Media in Jonesboro, Lexington KY, and Youngstown OH, and for Mainline Broadcasting in Richmond VA.
iHeartMedia announced today that Clyde Bass has been named Area President for the newly formed Texas/Arkansas Area, effective immediately. iHeartMedia Texas/Arkansas has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than 48 stations across 10 markets comprised of music, talk and news formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Area President, Bass will be responsible for all operations over the 10 markets in the newly formed Texas/Arkansas Area, including Beaumont, Waco, Bryan, McAllen and Corpus Christi in Texas and Fayetteville, Fort Smith and Little Rock, Arkansas along with Wichita, Kansas and Springfield, Missouri. He will report to Nick Gnau, Division President for iHeartMedia.
“I am so excited to add Clyde’s leadership to an already strong cluster of markets in Texas. Clyde’s passion for our industry, his knowledge of our products and the success he has shown through many roles with iHeartMedia make him the perfect fit to lead this newly formed Area. I look forward to seeing these Areas continue to succeed as one,” said Nick Gnau.
Clyde Bass joins the Texas/Arkansas Area from the Arkansas Area, where he most recently served as the Area President.
“It’s been my honor to be involved for the last ten years with some of the legendary stations that I grew up listening to here in Arkansas, and now to be reunited as Area President with the team in Texas makes me even more energized over what iHeartMedia provides to advertisers and listeners,” said Bass.
This story first appeared on radioinsight.com