First On RadioInsight: iHeartMedia is combining all of its product and engineering teams responsible for building and maintaining ad tech and audio solutions including RCS, Triton Digital, and their internal Sound+, in the new Heart Ad Platforms and Technology Solutions Group.
Joe Robinson, President of Corporate Development & Ventures for iHeartMedia, will head the new group. The move will see services such as Spreaker fall under the Triton umbrella along with recent acquisition Sounder, while services focused more on music scheduling and playout will be folded into RCS including the company’s internal Sound+ cloud automation system and their Music Labs and AI Music scheduling tools. The heads of those teams, Chip Jellison and Antonio Carbajal will return to RCS as well. Jellison, who served as Chief Technology Officer for RCS from 2006 until 2020, will regain that title adding oversight of development of all RCS products including Media Monitors and Mediabase.
In a memo to staffers earlier this week shared with RadioInsight, RCS President/CEO Philippe Generali commented, “For iHeart, this will help the company build innovative products that are competitive in the audio space, and further solidify its leadership role in audio ad tech. For RCS and its divisions, we will work more closely with Triton where we are not already actively doing so.” He added, “This combined development and engineering will reinforce our worldwide technology leadership, prevent product obsolescence issues and allow for the development of more products and services.”
This story first appeared on radioinsight.com