IAB Report shows media agencies are leaning into programmatic audio

Advertisers are leaning into programmatic audio according to the IAB Australian Audio State of the Nation Report released today.The Report, which is in its sixth year, found that 64% of media agencies intend to use programmatic for audio advertising over the next 12 months, up from 59% in 2021.Media agency use of streaming digital audio… Read More

The post IAB Report shows media agencies are leaning into programmatic audio by Bray Boland appeared first on Radio Today.