The format move brought on by Radio One’s upcoming acquisition of Emmis’ Indianapolis properties has begun.
Hip Hop “Hot 96.3” WHHH Indianapolis began simulcasting on 100.9 WNOW-FM Speedway at midnight as it prepares to shift its audience ahead of its permanent move. The move marks the end of the 22 year old CHR “Radio Now” brand. Radio Now debuted on Emmis’ 93.1 in October 2000. Following the move of News/Talk WIBC from 1070 to 93.1 in 2007, Radio One acquired the station’s IP and immediately relaunched it on 100.9.
Radio One is divesting 96.3 WHHH to Bible Broadcasting, which will launch their Christian Preaching network under new WYHX call letters upon the closing of the Radio One/Emmis deal. The WHHH calls will move to 100.9 with the “Hot” brand.
WHHH currently ranks twelfth in the Indianapolis with a 2.5 share. WNOW-FM goes out with a 1.7 share in the July 2022 Nielsen Audio ratings.
This story first appeared on radioinsight.com