Max Media CHR “Hot 107.1” KFCO Bennett/Denver CO has dropped the 16 month old brand and has entered stunt mode ahead of a new format launch.
KFCO began stunting at 5pm this evening as “Flip 107.1” with promos teasing different genres and a new format launch on Thursday.
KFCO’s flip follows iHeartMedia’s relaunch of their CHR “95.7 The Party” to “Hits 95.7” in mid-July after a stunt of its own.
KFCO had shifted from Hip Hop “Flo 107.1” to CHR in May 2020. It held a mere 0.6 share in the July 2021 Nielsen Audio ratings trailing KPTT’s 2.3 share. The station previously utilized the Hot moniker with a CHR and later Dance format from 2009 to 2012.