Cumulus Media has shifted CHR “Hot 106.7” WWKL Hershey/Harrisburg PA to Rhythmic CHR.
The change took place last week as the station pivots to move its playlist closer to iHeartMedia Hip Hop “Real 99.3” WHKF Harrisburg. Positioning as “The New Sound of Hot 106.7”, WWKL is emphasizing “The Most Music In The Morning” as the station goes to a jockless music-intensive presentation in place of Westwood One’s Bert Show and a 106 minute block of music at 7pm in-place of Westwood One’s Elliot. It has also added a 12pm hour “Throwback Lunch”.
WWKL had a 2.1 share in the February 2024 Nielsen Audio ratings, while WWKL has a 3.6 share. CHR continues to be served by iHeartMedia’s “FM 97” WLAN-FM Lancaster, which does not appear in the Harrisburg ratings.
The 4pm hour on Monday, April 9 featured:
- T.I. ft. Rihanna – Live Your Life
- Chris Brown ft. Davido & Lojay – Sensational
- Doechii – What It Is (Block Boy)
- J.I.D. ft. 21 Savage – Surround Sound
- Dua Lipa – Training Season
- Travis Scott ft. Drake – Sicko Mode
- Tyla – Water
- Nicki Minaj ft. Lil Uzi Vert – Everybody
- Sza – Kill Bill
- Pitbull ft. Ne-Yo – Give Me Everything
- Doja Cat – Agora Hills
- Tyla – Truth Or Dare
- Victoria Monet – On My Mama
- Gunna – fukumean
This story first appeared on radioinsight.com